LOCATION-BASED SERVICES FOR FAIRS AND EVENTS
Enhancing and digitising the visitor experience is becoming more and more important in order to offer an improved customer service and provide better information on the event (e.g. via mobile application).
Being able to deliver contextualised content has become a fundamental requirement in order to create personal, yet memorable visitor experiences, while providing, at the same time, the best value for exhibitors and event organisers.
This requires to optimally match (i) visitor profile and preferences (ii) visitor real-time precise location at the event, and (iii) event real-time information (e.g. real-time information on visitors distribution across halls and pavilions).
The ThinkIN platform is addressing such needs, allowing to both enhance visitor experience by means of advanced location-based services and support organisers and exhibitors with real-time analytics and KPIs to measure the overall performance of the event.
FEATURES
CONTENT DELIVERY
ThinkIN integrates external mobile apps for localising visitors in real-time and defining specific location-based triggers. This allows to deliver location-specific content and notifications to their mobiles.
INDOOR NAVIGATION
ThinkIN allows to navigate visitors to specific stands across the entire exhibition with meter accuracy. This allows visitors to make the best use of their time, maximally exploiting the effectiveness of their visit.
EVENT ANALYTICS
ThinkIN allows event organizers to obtain a rich set of KPIs and metrics on visitors experience, such as: number of visitors, heatmaps and dwell time per exhibition, hall, stand.
INTERACTIVE SERVICES
Through ThinkIN, it is possible to easily create interactive services such as, e.g., feedback questionnaire and gamification of the event.