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In store marketing

Personalize Offers in Real Time and Boost Customer Engagement

Thinkin lets you interact with customers at the most effective moment: while they shop.
Using in-store location data, the platform delivers personalized promotions and contextual messages based on each customer’s position and behavior—raising conversion rates and increasing average basket value.

How It Works?

The experience starts with a cart, basket, or a mobile app:
Customers can access a dedicated web app by scanning a QR code on the shopping cart, or use a retailer’s mobile app. Once tracking is activated, ThinkIN uses the location of the cart or smartphone to map the customer’s journey and deliver personalized content in real time.

Thanks to high-precision technology (up to 50 cm accuracy), you can:

  • Send targeted offers as the customer approaches a specific shelf or product category.

  • Promote new products or campaigns based on in-store navigation history.

  • Trigger service messages or informational notifications to enhance the shopping experience.

 

Engage Customers via Smartphone by Personalizing the In-Store Experience

Through precise geolocation, you can send notifications when customers are near specific products or special offers in-store—leveraging contextual information such as their navigation path. This enables you to:

  • Send personalized promotions based on each customer’s interests and in-store shopping behavior. By combining product search, interactive shopping lists, and in-store navigation, you can create a highly personalized shopping experience.

  • Support customers in finding products, saving time at the shelf and improving the overall shopping experience. Customers can search for items based on their preferences and habits, while the system suggests relevant products.

  • Leverage analytics to promote best-sellers, creating promotional bundles that combine complementary products and encourage multi-item purchases.

  • Implement loyalty programs that reward repeat purchases and motivate customers to return more often.

Gamifying the Shopping Experience with Brands and Third Parties

Gamification is a powerful tool to immerse customers in a fun, interactive shopping experience—especially when combined with brand and third-party partnerships.
Our platform embraces this trend, enabling the creation of customized campaigns where customers engage with promotions, challenges, and exclusive rewards through location-based technologies.

With RetailerIN®, you can:

  • Create gamified experiences where customers enter a digital universe inside the store, participate in games and challenges, collect points and prizes, and unlock exclusive deals.

  • Make shopping more engaging and entertaining, strengthening the emotional connection with your brand and involved partners.

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