We are back, We are new, purple is the new blue!
As you may have noticed, we got a makeover!
Of course, we took into account that, for many, purple could be an odi et amo and perhaps for somebody else either total hate or absolute love. Anyway, also to those of you who are not a purple lover, we would like to explain the meaning behind this restyling and the goal of our new website.
- A year full of major changes, one more was needed
- Purple because…
- A 360° repositioning
Wasn't blue the colour of technology? Not only!
You are right, about 60% of tech companies use blue for logos and corporate identity, but still 40% don't. Why purple, then?
It is a period of major changes: some positive like a 1 Million Euro investment at the beginning of the year and the recovery of fairs in presence and some negative like the more and more uncertain economic situation. In spite of the difficulties, but relying on the certainties given by the positive aspects, we haven’t stopped because we strongly believe in what we do and in our vision of revolutionising the indoor world with indoor location and location intelligence. This is why we decided to also revolutionise ourselves - and not only in terms of colours.
Purple and Us
But let’s start from purple. Purple is in the same cool colour palette that blue is in, so a great change, sure, but we still remain in the same sphere of colours that you had known and recognised us with. Orange also remains, just a little lighter, to better match purple; we know you won’t be mad at us for that.
As one of our corporate values states, in ThinkIN, we strongly believe that curiosity and creativity are key ingredients for unconventionally connecting the dots and enjoying the daily challenges at work and in life. Whether it is about technology, marketing, sales or office management, we love to find our way of doing things.
Therefore, what colour would represent ourselves better than purple?
Yes, it is a bit bold, but we are bold as well!
From purple to a 360° repositioning!
Our website’s restyling follows a deep change in what we want to communicate to you, user and to you, potential lead, prospect or customer. We have been experts of location intelligence and indoor location for a long time now, since 2013, before even ThinkIN officially existed.
In the past years we have been a bit shy, but now we want to catch up. Therefore, together with our new website, we launch a blog, with the aim of telling what we know about indoor location, in terms of technology, services and market trends (and yes, once in a while, to tell you something about us as well).
Moreover, for the people who know the product RetailerIN and its relative website retailerin.com, you can now find all the information in one transversal website, which incorporates all our technologies.
We hope you enjoy it and that the blog answers all of your questions!
ThinkIN has developed a technology that transforms indoor environments into smart spaces, using data and information on the location of assets and people.
Funds will be used to accelerate growth, working especially on team expansion, technical developments and as a support for internationalisation. Learn more about the investment.