People spend 93% of their life indoors (source: EPA). The detailed, data-driven understanding of how individuals behave in indoor spaces (e.g. retail, hospitals, enterprise) could disrupt traditional business processes and practices, by providing means for optimizing business processes and operations, and enabling better, more targeted and context-aware services to end users.
As of today, most businesses do not measure in a structured way how individuals (employees, customers, etc.) behave and move in their physical indoor spaces. In particular, some businesses rely on consultancy agencies that perform manual observations. Others, rely on technology solutions, based on WiFi/iBeacons/cameras, that provide approximated data, often aggregated over the whole customer base.